The story of the New Jersey Repertory Theater (NJ Rep) is a testament to the power of tenacity and a bold vision. This humble 59-seat theater, nestled in Long Branch, has become an unexpected gateway to Broadway success, challenging the notion that grand productions must originate from the heart of New York City.
The Birth of a Unique Theater
SuZanne and Gabe Barabas, a dynamic wife-and-husband duo, founded NJ Rep in 1997 with an audacious mission: to dedicate their theater exclusively to new plays. In a landscape dominated by regional theaters staging proven classics, their decision was a bold move. Gabe explains, "We wanted to make a contribution to American theater by giving birth to new works." This tenacious commitment has not only set NJ Rep apart but has also garnered respect from the Garden State arts community.
Impact and Recognition
The impact of NJ Rep's dedication is evident in the numbers. Over the years, they have developed and debuted over 150 new plays, many of which have found success on stages across the country and even overseas. Nora DeVeau-Rosen, Managing Director of Two River Theater in Red Bank, praises NJ Rep as a "rare and vital institution" that takes risks to champion new theatrical works. John Wooten, producing artistic director of Premiere Stages in Union, notes that New Jersey is a leading state for original works, with Premiere Stages and NJ Rep sharing the same goal of supporting passionate playwrights.
A Community-Focused Approach
While the success of their plays on a national and international scale is notable, SuZanne and Gabe's focus remains firmly on developing an artistic community in Long Branch. Their journey to the Jersey shore was inspired by the creative energy they witnessed at the Edinburgh Fringe Festival decades ago. Despite the challenges of a cramped space, they embraced the opportunity to nurture new work. Gabe's curtain speech, a warm welcome to audiences, emphasizes the theater's unique dedication to new plays, a decision that, surprisingly, resonated with theatergoers.
Building an Audience of Trust
Over the years, SuZanne and Gabe have cultivated a loyal audience. Their patrons return show after show, trusting in the Barabas' curatorial vision. SuZanne describes their audience as interested in new works, akin to ordering the tasting menu at a favorite restaurant. This trust has allowed the NJ Rep audience to grow and develop, embracing the unknown titles with faith in the theater's choices.
Expansion and Community Engagement
In a recent development, SuZanne and Gabe have expanded their reach with the acquisition and renovation of a shuttered school in Long Branch, now known as West End Arts. This new space aims to not only develop another theater but also to champion other art forms, including music, poetry, and even free puppet shows for the community's children. Their dedication to the Long Branch community and the arts is evident in Gabe's successful pitch to anonymous benefactors, ensuring that the building remained within the cultural sector.
Conclusion
The story of NJ Rep is a reminder that success often stems from taking risks and embracing unique visions. SuZanne and Gabe's tenacity has not only contributed to the American theater repertoire but has also nurtured a thriving artistic community in Long Branch. As Evan Bergman, Associate Artistic Director, notes, "When Gabe gets out there and does his curtain speech, you immediately know what this theater is about." It's a testament to the power of dedication and the impact a small theater can have on the broader theater universe.
